Main Factors Influencing Mobile Commerce Adoption

Mobile commerce provides organizations with the means to sell products and services to customers and to deliver vital information to employees at any time and any locations. This allows customers and employees to be anywhere and not to be physically connected by a wire to the Internet. This study utilizes the social cognitive and other factors unique to the M-commerce environment to investigate how different factors influence the adoption and usage of mobile commerce. A survey with both an online and a paper versions was completed by 99 participants, out of which 95 were useful responses. The respondents were mostly students at a public university located in a southeastern part of Michigan with median income of $9600 and median age of 20. In the responses, an age range of 60 and an income range of $250,000 were also presented indicating that not every respondent was a typical college student. There were 45 female respondents and 49 male respondents. Most respondents stated that they had between 1 and 3 years of education after high school, but the responses had a range of 15. The survey consisted of some demographic questions followed by scales to measure computer anxiety, perception of mobile risk, mobile anxiety, mobile self-efficacy, and mobile commerce usage. Out of these scales, the one for computer anxiety was not very reliable as it had a Cronbach’s alpha of 0.603. This might have been due to the scale that the questions were derived from being too old to provide reliable measurement. This appeared to be surprising as the scale was fundamentally similar to the mobile anxiety scale, which met the standard for validity. The outcomes of this study indicate that relationships exist between computer anxiety and mobile commerce adoption, between mobile risk and mobile commerce adoption, between mobile selfefficacy and mobile commerce, between computer anxiety and mobile anxiety, and between income and mobile commerce adoption. Introduction Mobile commerce commonly known as M-commerce is rapidly expanding as mobile technology evolves. M-commerce is defined by Clarke (2008) as “the ability to purchase goods anywhere through a wireless Internet-enabled device” [1]. M-commerce creates opportunities for